Rothband has been innovating in radiology supplies since 1911, and continues to lead the industry, with a focus on great client service and product expertise. It provides an extensive range of radiation protection, including lead aprons, protective eyewear, and protective barriers, as well as a wide range of accessories designed to help medical imaging professionals deliver better levels of patient care. All its aprons are manufactured in the UK, by Rothband itself.
Managing Director Paul Dixon completed a management buyout of Rothband in 2015. He quickly realised that the company needed an ERP system to streamline and centralise its systems and take it to the next level. Rothband reviewed several systems and ultimately chose Odoo because of its ease of use, open-source platform, adaptability and the fact that it is modular in nature. Additionally, all of this was available at an attractive cost point.
However, after Odoo had been installed for several months, Rothband realised that to get the best return out of the initial investment it needed to move all its back office systems, including its accountancy system, to the Odoo platform and unite operations. It also needed to customise the system to match its processes and unique market dynamic. Rothband operates a complex model since though its addressable market, the NHS, is easily defined the customer base is convoluted. Decision-making can be in one location, the end user at another and the invoice contract somewhere else entirely. Supporting this requires an accounting package which is flexible and easily customisable.
To achieve all this, Rothband needed a partner specialising in Odoo with extensive experience in complex customisation project delivery. A previous partner who had outsourced some consultancy to Smart IT made an introduction, pointing to Smart IT as an expert in the market. A partner who other partners brought in when issues escalated, and requirements became complex. With an outstanding track record, pedigree and clear expertise in the manufacturing market, Smart IT was a great fit for Rothband.